The first two weeks of Lisbon Challenge have gone by and we couldn’t feel more excited for the upcoming weeks. Lots of new mentors coming in, insightful workshops and cool networking opportunities. So, what’s up for the third week of Lisbon Challenge Fall’15? Well, read this carefully and find out all the details.
Workshops of the week
PR 101 - get the most out of the media
Do you know anything about PR? Many startups have been successful by developing a strong PR strategy to tackle the media but most entrepreneurs don’t know how to do it. Is it by sending a general press release to the journalists you know? Or should you go for the one-on-one approach? To answer all these questions we’ll have Will Moore, Head of Marketing and Communications at Faber Ventures, for an amazing workshop.
Will Moore will lead a roundtable conversation focused on PR & communications – specifically looking at go-to-market strategies, user retention and investor credibility. Will has worked in PR, content marketing, social media and technology journalism for nearly a decade. He recently joined the Faber Ventures team after working for a number of years as part of the senior team at startup-focused agency called Clarity PR. Will has also been a regular contributor to some of Europe’s most recognised tech blogs – meaning he has experience from both sides of the table.
In the end of the workshop Will will also do some office hours with the startups - go ahead challengers and schedule your slots.
Inside Sales with Adi Azaria
What does it take to be a good salesperson? And how can you define your startup’s sales process and decrease resistance? Well, Adi Azaria, co-founder of SiSense, knows all about sales and processes and he will be joining us for a workshop this week, via skype (as he’s living in Israel at the moment). We’ll get to know all the sales tactics in this insightful workshop and how to be more efficient.
Adi Azaria is the co-founder and Chief Evangelist at SiSense. Before founding SiSense, Adi was a software developer at Invoke. He later founded SiSense where he assumed the role of product manager. He later became the Sales Development leader of SiSense and it became his area of expertise.
New mentors coming in
Design
Nicholas Mandelbaum is the Design Director at Imaginary Cloud. He started his career in photography (meaning fashion and advertising). He built his own startup called Black Album that was an online publishing platform and it was sold in the early stage to a US company. He has been living in Lisbon for two years, and he has been designing products and managing the design team at Imaginary Cloud, a digital product service company, present in UK and Portugal.
Nicholas will be at Lisbon Challenge Monday morning
Scrum Master
Ademar Aguiar is a Scrum Master and he teaches software engineering in the University of Porto. After 25 years of experience in software development, Ademar focused on software architecture and design (patterns, frameworks, platforms,infrastructures), agile methods (XP, Scrum, FDD), wikis and open collaboration tools, social software, and more recently on personal and social learning environments.
Ademar will be at Lisbon Challenge Tuesday morning
Sales
Adi Azaria is the co-founder and Chief Evangelist at SiSense. Before founding SiSense, Adi was a software developer at Invoke. He later founded SiSense where he assumed the role of product manager. He later became the Sales Development leader of SiSense and it became his area of expertise.
Adi will give his mentoring sessions via skype, as he’s living in Israel at the moment.
Paulo Malta is an independent consultant with a large experience in Sales & Pre-Sales Management, Business & Market Development, Channel Development & Management and in translating business needs in IT solutions. He worked as a Sales Manager and Account Manager at Cisco.
Paulo will be at Lisbon Challenge Thursday morning
Patents
Eduardo Cruz is a mathematician and he is currently responsible for the patent department at Gastão Cunha Ferreira, a Portuguese law firm. Before he worked as an analist/programmer, responsible for the Computer Department and Administrative/Financial Director.
Paulo will be at Lisbon Challenge Wednesday morning.
Business / Investment / Marketing
Nancy Brito is a technologist, creative and entrepreneur with over 15 years of experience running Internet related businesses. Nancy has served as CEO of a leading digital agency in Portugal during 8 years and has provided the technical leadership that has made the Portuguese pharmacies leap into the 20th century in the past 5 years. In addition to her work in technology and business, Nancy is also an active society member where she inspires women, men and organizations to be more diverse, open and supportive in developing a new career pattern.
Sandra Sick is a Marketing & Business Development Consultant and a life-long marketer of products, services and events. Born and raised in New York, Sandra was born into a family of entrepreneurs. Sandra has worked for and with a long list of tech companies in California and in 2011 she moved to Lisbon. She has recently moved back to the US and provides marketing services (and a lot of mentoring) to companies around the globe.
Sandra will give her mentoring sessions via skype, as he’s living in the US at the moment.
Jonathan Hassid is an internet focused entrepreneur with extensive track record in founding, scaling and exiting profitable consumer facing businesses. He has a particular expertise in digital marketing and consumer FinTech, having spent nearly 10 years creating and growing the TotallyMoney.com group, one of the UK's leading FS tech/marketing businesses whose credit decisioning services are integrated into many of the UK's biggest financial businesses. As an investor and advisor he sits on the board of several businesses with interests in the sharing economy and social enterprise as well as FinTech.
And that’s all for now folks. We have an interesting week to look forward to.
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